So much new kid stuff #atown #austin #texas #boutique #store #retail #kidstuff #forkids #lunchbox #cute

Back packs! #atown #austin #texas #boutique #store #retail #backpacks #kidstuff #forkids #oradults #backtoschool #owls #robots #cute

New stuff for kiddos. 

Lunch Disguise bags! $4.95. 

New Artist Alert!

Fisk & Fern is a little paper and household goods business out of Austin Texas, owned and operated by illustrator and printmaker Laura Fisk. Her products feature funny little creatures & nature drawings which she then hand screenprints on a range of paper and household goods. There’s always some brightness, happiness, or silliness in whatever she’s making, and hopes to make people chuckle and smile. Growing up, she always wanted to make cards and be a cartoonist, and finally found her way back to doing just that. 

Her work has been featured on Daily Candy LA, The LA times home and style blog, Nymag.com, indiefixx, PaperCrave, and Oh so beautiful paper, among other wonderful publications (Go Laura!)

stripedshirt tees are made for women, men and kids who want to support their teams, schools, organizations, causes, holidays and (literally) show their colors, without looking like “facepainters.”

Fun, fashionable fan-wear built just for you with two color combination stripes to match your team.

$20-$28

Local designer Rachel Pecoul Dietz’s line of onesies and kids tees, Junebeam, is now at Atown! $28 each.

Now babies and toddlers can shop local, too! Check out Junebeam, a new line of children’s apparel created by local designer Rachel Dietz. Each Junebeam design is lovingly made by hand in Austin, Texas from vintage, up-cycled and new materials. Made in the USA of eco-friendly, 100% organic cotton and appliquéd with vintage fabrics. Look for favorites like the Yellow Rose of Texas onesie, featuring vintage yellow roses hand cut in the shape of the Lone Star state. Locally made and eco-friendly, each Junebeam creation is one-of-a-kind, or produced in a limited edition, making them ideal gifts with timeless style for your littlest loved one.

New books for the mom and kids

New books for the foodie

Introducing, Adorbz! We’re so excited that Nicole Labry (founder and designer of Bat Shirt Crazy as well) has decided to go down the path of designing and creating a line of Adorbz-able kidswear. All hand sewn, designed and created in Austin, Texas! While it’s only the line’s first year in the making, mom’s have already fallen in love with the strong fabric quality, attention to sewing detail, easy care and comfortable nature of Adorbz kid’s apparel. Our favorite thing is that the girls dresses can be worn as a little maxi early on and since the neck tie can be adjusted they can continue to be worn as a shorter dress for months to come!

Bibs $15, girls 18mo+ dresses $36, blankets $42.

Momiji are handpainted resin message dolls. Turn them upside down…inside every one there’s a tiny folded card for your own secret message.

$13.95 - $16.95 

Local artist Marci Peterson’s line, Dreaming in Craft, comes from a little daydream she had a few years ago of owning her own business selling handmade goods. “I didn’t really know how to sew so I started out documenting my creative journey on my blog It’s Always Something in 2010. With a lot of support from family and friends I opened Dreaming in Craft, a line of plushies, jewelry and accessories, pouches and purses and lots of other fun cute themed felt and fabric creations.” I think it’s safe to say that Marci is now a sewing and crafting extraordinaire.